Ruchi raj Fashion, at its best, is a blend of creativity, culture, and conscience. Over the years, our wardrobes have evolved from being symbols of status to reflections of identity. But today, as the impact of fast fashion unfolds, style is taking on a deeper meaning. The conversation has shifted from “What’s trending?” to “What’s responsible?” Sustainable style is not about abandoning beauty or luxury it’s about redefining them. It is fashion crafted with respect for the en

You step in front of the camera wearing your favorite navy blazer. It looked sharp in the mirror. Perfect in person.   On screen? You look washed out. Flat. Like the blazer is fighting against the lighting instead of amplifying your presence.   Here's the uncomfortable truth: your camera doesn't see color the way your eyes do. And for founders whose presence lives on Zoom calls, pitch videos, LinkedIn content, and podcast appearances this disconnect is sabotaging you without

Ruchi Raj You walk into an investor meeting in a blazer that doesn't quite fit. You've third-guessed your color choice three times. Your energy is fragmented before you even sit down. Here's the uncomfortable truth: your wardrobe is either amplifying your leadership or diluting it. And founders don't have time for wardrobe chaos. Why "Dopamine Dressing" Failed Most People The dopamine dressing trend promised: wear bright colors, feel happy, problem solved. But that's incomple

You’ve rehearsed your pitch 47 times. Your metrics are solid. Your vision is compelling. But here’s what investors, journalists, and board members notice first: your presence. Not your words. Not your slides. You. In a 10-second Zoom intro, a 30-second video, or a 2-minute stage appearance, your face and frame communicate before you speak a single word. Your jawline, eye contact, mouth, and micro-movements create a narrative that either reinforces your credibility or quietly

Ruchi Raj Have you ever slipped on a dress or shirt that instantly made your skin glow, your eyes sparkle, and your confidence soar while...

Ever opened your closet and thought, “I have nothing to wear” ?Let us stop you right there. You’re not out of clothes—you’re just out of...

We’ve all been there, walking through a store or scrolling online, suddenly taken by a beautiful dress or sleek pair of shoes we didn’t...

“Elegance is not about being noticed, it’s about being remembered.” – Giorgio Armani In a world where fashion trends change faster than...